Marmon Holdings, Inc. is a global company that is part of Berkshire Hathaway. Containing over 120+ companies across 11 diverse industry groups, with a legacy dating back to the 1950s, Marmon looked to modernize and amplify their global presence.

In order to expand upon the Marmon brand expression, we assessed the equity of current graphical brand elements. The Marmon “M” created opportunities to elevate brand visuals. Playing with scale and quantity connects back to the idea of Marmon as “the biggest small business.” A darker and lighter blue were integrated into the existing color palette to round it out. The new photography direction visualizes the scale and impact Marmon makes across its industries. These new additions elevated Marmon’s visual presence while staying true to the core brand.