Genfare is a leader in the transportation industry. Serving as partners to transit agencies, Genfare crafts mobility solutions that simplify the rider experience, empower equity, and connect communities. For more than 40 years, Genfare has supported riders and communities at each stage of their journey.

The next phase in Genfare’s journey required a brand expression that captures their heightened and expansive offerings in the market. We constructed a new brand voice and visuals, selecting vibrant imagery that widely depicts the diversity of riders and their commutes. The color palette infuses blues from the existing brand with a vibrant green and magenta as energizers. Activating the arrow graphic, we expanded upon the graphic elements to bring about forward movement that highlights Genfare’s presence in the lives of commuters.