Cerrowire is a US company that manufactures copper wire and cables for commercial, industrial and residential usage. As a company within Marmon Holdings, Inc. electrical group, Cerrowire echoed the same need as Marmon to create an Employee Value Proposition (EVP) that would strongly tie Cerrowire to Marmon. Using Marmon’s EVP as a base, we built a custom version for Cerrowire that relates closer to the brand while maintaining the core Marmon pillars.

With the creation of Cerrwire’s EVP, we developed EVP assets in the Cerrowire brand. Expanding upon their existing brand expression, we explored new ways to leverage brand elements like the circle within the logo as a strong visual device. The EVP asset toolkit included: posters, tent cards, banners, digital display screen animations, etc. This range of assets widened the reach of Cerrowire’s EVP across its plants, strengthening the Marmon connection with employees.